BIRKENSTOCK

Founded in 1774 in a small German village, Birkenstock has evolved from a local brand to a global icon of comfort and style. The real revolution came in the late 19th century, when the company introduced the first flexible footbed soles, an innovation that would forever change the way we think about footwear.

In the 1970s, Birkenstock decided to export its unique model and soon became synonymous with quality and functionality all over the world. Its sandals, appreciated for their unparalleled comfort, won the hearts of many, becoming a true fixture in the design scene.

But Birkenstock’s appeal has never faded. Recent collaborations with fashion brands like Proenza Schouler and Stüssy have proven that the brand is capable of staying current and relevant even in the fast-paced world of contemporary fashion. These partnerships have not only brought freshness and creativity to product design, but have also attracted a young and trendy audience, eager to embrace the combination of comfort and style.

Today, wearing Birkenstock sandals is not only a practical and functional choice, but also a fashion statement. Whether it's a stroll in the park or an afternoon in the city, these sandals continue to represent a perfect balance between tradition and modernity, confirming their status as a global icon. In a world where comfort is often put on the back burner, Birkenstock reminds us that it is possible to have both: impeccable style and uncompromising comfort.